Custom Tours & Step-On

Every tour is custom. Every tour is Jared.

My tours are high-energy, personal, intense, fun, dramatic, passionate, tasty and smart.

Custom Private Tours

No fixed schedules. Everything designed around you.

Groups from 2 to a few dozen. Families, birthday surprises, corporate visits, school groups, first-time visitors, repeat New Yorkers — all welcome. Tell me what you're curious about and I'll build the day around it.

1
Tell me your topic & length

Send a note with your interests, group size, dates, and how long you want to walk. No detail is too small.

2
I plan a route just for you

I map it out and send you back a proposed itinerary and rhythm — tuned to ages, energy, food breaks, and weather.

3
I confirm pricing & details

Once you approve, I lock the date, confirm the meeting point, and answer any last questions before the day.

Jared leading a group in his signature orange jacket, holding a flag on a Manhattan street
For Operators — B2B

Step-On Tours for coach companies, tour operators & cruise lines.

I've been guiding since 1985 — starting as a Columbia volunteer, then as a licensed professional with an elite New York City guide score. My family has been in this business a long time: my parents ran Joe Goldstein Public Relations (the NYC Marathon, Joe Frazier, ESPN, Madison Square Garden, Evel Knievel). New York City runs in the family.

I work solo or with licensed associate guides for larger operations. Up to 53 guests at the same hourly rate.

Working Sound System

Coach mic and speakers must be functional and tested before departure.

Two Contiguous Seats

Reserved by the microphone so notes and materials stay organized.

Group Leader Onboard

A designated leader traveling with the group for logistics and headcount.

Booking for a group?

Mention "Step-On" and your coach details in your request and I'll follow up with availability and rates.